Reason #2

The evolution of the modern poster is the second reason. The total integration of illustration, format and typography. unmodulated color, stylized curvilinear drawing, shapes become symbols and these signify a place and event. The unity of type and image. Type became a design element, integrated with flat shape, stylized contour and the silhouette to communicate a harmony of presentation. The central figure in gesture, swirls of color, formal composition and thick black contour drawing. Landscape and interiors presented as suggestive impressions not detailed depiction.