Reason # 4

Movement of the static elements on a flat surface.

Bringing art and life together through design.

A new unity of art and technology,

No distinction between fine and applied art.

Kandinsky bringing the autonomy and spiritual values of color and form. Declaring emancipation from the motif and representational images.

Moving from medievalism, expressionism, and handicraft toward rationalism and design for the machine - objective design language.

Type size and weight is used  for hierarchy.

The statement that there is a dynamic force present in each design.