“ The designer winds the spring, the viewers eye is caught, the spring is released.”

Web Layout Sketch
Web Layout Sketch

Simplification and reduction of the modern poster design, turning naturalism into a visual language. Using flat color shapes, the product name, and product image, repeated over and over. The graphic designers were artists using cubism futurism and the invigorating principles of modern art aimed at expressiveness through simplification, distortion, transposition. Graphic communication is taken to a two way conversation as A. M. Cassandre uses a visual pun where the spectator is forced to participate. And finally with Games’ philosophy on design, analyzing the effectiveness of the message impressing upon the subconscious. “ The designer winds the spring, the viewers eye is caught, the spring is released.”

May 28, 2017